Why Advertise with NBTA?
Build Your Brand, Raise Awareness, Increase Sales
Advertising in NBTA’s publications is one of the best ways your company can educate your best travel manager customers and suppliers on the products and services you offer. As the world’s largest association dedicated to corporate travel management, NBTA can deliver you an unparalled opportunity to reach travel buyers that collectively control $170 billion in annual spending.
Advertising with NBTA helps you to:
- You’ll reach the nation's most influential corporate travel managers. Roughly sixty percent of Fortune 500 companies are represented among NBTA’s membership – and more than 80 percent of the Fortune 100.
- You’ll improve your trade show response. Numerous studies prove that including print or online advertising to the marketing mix increases traffic and sales at related trade shows.
- You’ll increase your credibility. This is especially important if you are new to the corporate travel market or are trying to reach new segments.
- You’ll earn valuable priority points. Your advertising earns you points that can help you improve your location at the NBTA Exposition.
- Your ad reaches a targeted audience. Nearly every NBTA buyer member controls a significant travel budget. No wasted circulation when you advertise with NBTA
You can’t afford to miss out on these opportunities for exposure!
NBTA Membership Directory & Buyer’s Guide
An ad in the membership directory will ensure that your ad will be seen year-round. This prestigious and award-winning publication is internationally recognized as the industry source for information, and members use it extensively to reach colleagues and to identify new suppliers. Sent to 1,800 corporate travel managers and over 1,300 suppliers, the NBTA 2008 Membership Directory & Buyer's Guide stays on members’ desks for an entire year. Make sure your message will too!
For pricing & contract click here.
Business Travel Quarterly
This definitive source for NBTA business travel news and information is your definitive source for reaching travel buyers at their most engaged. It’s well known that interested and involved readers respond more favorably to the ads they see. Most NBTA members read the entire issue when it is published, and many refer back to articles or save back issues. The Quarterly includes direct mail distribution to every NBTA member worldwide in 28 countries, including Australia, Brazil, Canada, Mexico, and the United Kingdom. Additional copies are delivered to NBTA executive offices for targeted promotions to chapter members, mailings and trade shows.
For pricing & contract click here.
2008 Convention Journal & Exposition Guide
An ad in the Convention Journal can help build traffic to your trade show booth. The Journal is mailed out to all travel buyers registered for the convention so that it arrives in their offices about two weeks before the Convention begins. Packed with all of the key information about the convention, plus an extensive and detailed overview of all convention exhibitors, this is the definitive, must-read source for convention-goers to help them plan their convention activities. It is also sent to travel buyers unable to attend the convention and is included in new members’ welcome kits, making it the exhibitor's link to convention attendees before, during and after the convention. In our Convention survey over 84% of the 1,400+ corporate travel managers who attend the convention reported they use the Convention Journal & Exposition Guide prior to the event to plan their trade show visits and conference schedule as well as after the event when making their purchasing decisions throughout the year.
For pricing & contract click here.
2008 Convention Program
Designed to fit comfortably in a purse or sports jacket pocket, the Convention Program is the one publication sure to accompany attendees everywhere they go while at the 2008 convention. Ads are accepted only for the tabbed program dividers, so only a limited number of ads can be accepted in this publication. This combination of high visibility ad placement and value as a ‘can’t-be-without’ resource makes this an exceptional advertising opportunity.
For pricing & contract click here.
Convention Exposition Map Advertising
There’s no better medium for getting the attention of prospective customers than advertising in the publication designed for use on the trade show floor. Because of the size of the NBTA exposition, the Convention Exposition Map is the most convenient way to help trade show visitors navigate the show floor. Their convenience becomes your opportunity! Promote your company on one of the 3.4” x 1.5” Trade Show Map Sponsor panels! Make your own special offer to attendees and call out your booth location in the place attendees will look on-site to plan their trade show visits. Business card-size panels are available to a very limited number of companies. The Convention Map is included in the registration bags of all travel manager attendees, and available at the entrance of the trade show hall.
For pricing & contract click here.
Electronic Advertising Opportunities:
NBTA.org Banner Advertisement – Daily for 3 Months
Your banner on NBTA.org ensures that you reach users regardless of where they are on the website. A banner ad with NBTA stays in a frame that is served up on every html page within the website. This means that your ad is served up more frequently to the 1,100 daily visitors to the website. Eighty percent of NBTA Direct Members identify NBTA.org as a critical source of information regarding industry issues, which ensures that your advertising is being seen by the people you most need to reach.
NBTA Daily News Brief Banner Advertisement – 1 Week (5 business days)
NBTA.org’s website gives you visibility with those who visit the website. The NBTA Daily News Brief lets you push your important message out to your target audience. As the name implies, the Daily is an electronic newsletter delivered each business day to NBTA members. It provides members with a roundup of important business travel news reported by the major news media, as well as keeping members up to date on key developments within the association. NBTA members consistently rate the Daily as one of their top benefits of membership, making it an ideal vehicle to carry your message. The NBTA Daily News Brief is sent out to 1,800 corporate travel managers and over 1,050 leading supplier members every business day.
NBTA Connecting News Banner Advertisement – Monthly
Connecting News is NBTA’s monthly electronic newsletter featuring information updates from NBTA headquarters, industry perspectives from guest columnists, and highlights of new initiatives undertaken by the association. Distributed monthly, Connecting News is an important link from national headquarters to the membership. Only two advertisers per monthly edition are allowed.
For pricing & contract on electronic advertising opportunities click here.
Advertising Packages
You can receive year round exposure to members of the National Business Travel Association by taking advantage of NBTA's Advertising Packages Program. For a limited time, NBTA is packaging its advertising opportunities into five bundles, with significant discounts and bonus priority points for participants. By taking advantage of one of the Advertising Packages your message will gain multiple exposures throughout the year, continuously putting your message in front of 1,800 corporate travel purchasers. Click here for additional info.
The Advertising Packages offer is good from now until December 7, 2007 (with the exception of the Electronic Package which will be sold year round on a first-come, first-serve basis). After the 7th, advertising opportunities will be sold on an individual basis.
NEW FOR 2008! A LA CARTE DISCOUNT
If an advertiser wishes to receive a discount on multiple advertising after December 7, 2007, they may do so at the following rates:
Investment
$25,000+
$18,000+
$12,000+ |
A La Carte Discount
12% discount + 3 bonus priority points
10% discount + 2 bonus priority points
8% discount + 2 bonus priority points |
Please email us or call 703-684-0836 for all questions and inquiries regarding advertising.
Special Advertising Opportunity for NBTA Members
NBTA has partnered with a top newspaper and a premier business magazine to offer special interest sections focused solely on business travel. Allied Members have the opportunity to receive premier advertising rates for these special corporate travel sections. Details