BUILD YOUR BRAND, REACH YOUR MARKET, INCREASE YOUR SALES

NBTA advertising is a smart way to reach the industry’s top travel managers with your marketing message.  Your customers and suppliers will be well informed of the products and services that your company offers. As the world’s largest association dedicated to corporate travel management, NBTA delivers an unparalleled opportunity to reach travel buyers who collectively control $200 billion in annual spending.

WHY YOU NEED TO ADVERTISE WITH NBTA:
• Reach the industry’s most influential corporate travel managers. Roughly 60% of Fortune 500 companies and more than 80% of the Fortune 100 are represented among NBTA’s membership.
• Improve your trade show response. Numerous studies prove that including print or online advertising to the marketing mix increases traffic and sales at related trade shows.
• Reach the right travel buyers. Your ad will connect you to people responsible for $170 billion in expenditures each year.
• Increase your credibility. This is especially important if you are new to the corporate travel market or are trying to reach new segments.
• Earn valuable priority points. Your advertising earns you points that can help you improve your location at the NBTA Exposition.
• Reach a targeted audience. Nearly every NBTA buyer member controls a significant travel budget.  No wasted circulation when you advertise with NBTA.

Plus, your company receives valuable priority points that will enable your company to select more advantageous trade show booth space year after year! 

NBTA Membership Directory & Buyer’s Guide 
published First Quarter 2009
An ad in the Membership Directory ensures that your message will be seen year-round and around the globe. Internationally recognized as the industry source for information, NBTA members use it extensively to network with colleagues and identify new suppliers. Your ad will reach more than 1,800 corporate travel buyers, nearly 800 government travel buyers, and close to 1,500 suppliers.  The 2009 Membership Directory & Buyer’s Guide stays at members’ fingertips for an entire year. Make sure your message is within arm’s reach of your best customers throughout the year!  Space closes December 2008.  Click here for pricing/contract and specs. 

NBTA Business Travel Quarterly
published Spring, Summer, Fall, and Winter 2009
This definitive source for business travel news and information is your vehicle for reaching NBTA travel buyers.  It’s well known that interested and involved readers respond more favorably to the ads they see. Most NBTA members read the entire issue when it is published, and many refer back to articles or save back issues. The Quarterly is distributed to every NBTA member — in 28 countries worldwide, including Australia, Brazil, Canada, Mexico, and the U.K. Additional copies are distributed through NBTA chapters, through mailings and at industry trade shows.  Space closes January, May, August, and October 2009.  Click here for pricing/contract and specs.

Convention Program & Exposition Guide published August 2009  (New for 2009, the Convention Program will include the Convention Journal)
The Convention Program & Exposition Guide is the one publication sure to accompany attendees everywhere they go while at the 2009 Convention.  An ad in the Convention Program helps build traffic to your trade show booth.  The Convention Program is given to all registered attendees (over 6,450 travel managers and suppliers) at the Convention. Packed with key Convention information, plus a detailed overview of all Convention exhibitors, this is the definitive, must-read resource to help Convention attendees plan their Convention time on the Exposition floor. It is also sent to travel buyers unable to attend the Convention and included in new members’ welcome kits (while supplies last), making it the exhibitor’s link to Convention attendees during and post Convention. In our Convention survey over 88% of the 1,400 corporate travel managers who attend Convention reported they use the Convention Program & Exposition Guide to plan their trade show visits and conference schedule as well as after the event when making their purchasing decisions throughout the year.  Space closes June 2009.  For pricing & contract click here.

Convention Exposition Map & Program-at-a-Glance published August 2009
(New for 2009, the Convention Exposition Map will include the Program-at-a-Glance)
With more than 100,000 net square feet and over 450 exhibitors, the NBTA Exposition can be challenging to navigate.  The Convention Exposition Map is the most convenient way to help attendees navigate the show floor on-site.  Their convenience becomes your opportunity! Promote your company on one of the “business card” Exposition Map ad panels.  The Exposition Map is included in the registration bags of all travel manager attendees, and available at the entrance of the trade show hall.  Space closes June 2009.  Click here for pricing/contract and specs.

Electronic Advertising Opportunities:

NBTA.org Banner  Daily for three months
Your banner on NBTA.org reaches visitors wherever they are on the website. A banner ad with NBTA stays in a frame that is served up on every html page within the website. This means that your ad is served up more frequently to the 1,100 daily visitors to the website. 80% of NBTA Direct members identify NBTA.org as a critical source of information regarding industry issues, which ensures that your advertising is being seen by the people you most need to reach.

NBTA Daily News Brief Banner Daily for one week (five business days)
74% of NBTA Corporate Travel Buyers indicated that the NBTA Daily News Brief is their primary source of travel industry breaking news and information. The NBTA Daily News Brief lets you push your important message out to your target audience. As the name implies, the Daily is an electronic newsletter delivered each business day to NBTA members. It provides members with a roundup of important business travel news reported by the major news media, as well as keeping members up to date on key developments within the association. NBTA members consistently rate the Daily as one of their top benefits of membership and industry news resource, making it an ideal vehicle to carry your message. The NBTA Daily News Brief is sent out to more than 1,800 corporate travel buyers, nearly 800 government travel buyers, and close to 1,500 suppliers.  Limited to two advertisers per edition.

NBTA Connecting News Banner Monthly
Connecting News is NBTA’s monthly electronic newsletter featuring information updates from NBTA headquarters, industry perspectives from guest columnists, and highlights of new NBTA initiatives. Emailed monthly, Connecting News is an important link from national headquarters to the membership. The NBTA Connecting News is sent out to more than 1,800 corporate travel buyers, nearly 800 government travel buyers, and close to 1,500 suppliers.  Limited to two advertisers per edition.

For pricing & contract on electronic advertising opportunities click here.  Click here for specs.

Advertising Packages

A LA CARTE DISCOUNT
If an advertiser wishes to receive a discount on multiple advertising after December 8, 2008, they may do so at the following rates: