Caleb Tiller , +1 703-684-0836, ext. 138
Courtney Leigh Beisel , +1 703-684-0836, ext. 133
Alexandria, VA (November 6, 2006) – The National Business Travel Association (NBTA), the leading provider of education, advocacy, research and networking for corporate travel professionals, is pleased to sponsor an advertisement in the November 13 issue of Time magazine. The full-page ad, which appears in a special edition distributed to more than a million readers in select regions across the United States, highlights the value of corporate travel management by asking readers if they are “spending their business travel budget wisely?”
The advertisement goes on to inform the reader their company may be losing money by not using a centrally managed corporate travel program. The main objectives of corporate travel management – maximizing travel investments, ensuring travel policy compliance and cost containment – are defined to provide a better understanding of the value corporate travel management programs bring to business of all sizes.
NBTA President and CEO Suzanne Fletcher comments, “An effective, efficient corporate travel program is essential to achieving a company’s overall strategic objectives. This advertisement in Time speaks volumes to the importance of corporate travel management to save a company’s resources as well as ensure the safety and security of business travelers. Moreover, NBTA is committed to educating business leaders about the value of business travel, making Time an ideal channel for the association to reach this target audience.”
Accompanying the advertisement is a listing of the generous sponsors of the NBTA 2007 International Convention & Exposition, the premier event for education and networking in the business travel industry. The event, hosted in Boston July 22-25, is expected to attract more than 5,500 corporate travel buyers and suppliers for four days of the most comprehensive event in the industry. These sponsors include BostonCoach, British Airways, Carlson Wagonlit Travel, Concur Technologies, Dav El, DoubleTree Hotels, Empire International, Expedia Corporate Travel, GetThere, Orbitz for Business, SkyTeam, Travelocity Business and Wyndham Hotel Group
The National Business Travel Association is the source for critical information on the business travel industry. For more than 35 years, NBTA has dedicated itself to the professional development of its members through advocacy, education and training, and networking opportunities. NBTA represents over 2,700 corporate and government travel managers and travel service providers, who collectively manage and direct more than $170 billion of expenditures within the business travel industry. For more on NBTA, visit www.nbta.org.
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