CONTACT: Caleb Tiller | 703-684-0836 Ext. 138
Alexandria, VA (April 7, 2005) -- The National Business Travel Association (NBTA) this week launched a campaign to promote the value of managed travel among corporate decision-makers. NBTA partnered with BusinessWeek and SmallBiz magazines on a series of special advertising sections on business travel topics. The April 11 issue of BusinessWeek features the first series section, “NBTA’s Corporate Travel Management 2005.”
“As an industry-leading provider of news, information and resources on corporate travel, one of our goals is to help companies and their travelers understand the value of travel management,” said NBTA President and CEO, Carol. A. Devine, CCTE. “NBTA is pleased to partner with these leading business publications to help companies and business travelers meet the cost control, risk mitigation, productivity and comfort challenges often associated with business travel.”
“NBTA’s Corporate Travel Management 2005,” in the April 11 issue of BusinessWeek, outlines basic and emerging practices in travel management, underscoring the expertise required to effectively manage travel and showing how travel management programs benefit both companies and travelers. The section was made possible by the support of advertisers Oakwood Worldwide and Malaysia Airlines.
The series will also feature a section in SmallBiz on travel management basics for smaller companies and a section in BusinessWeek outlining key topics explored at the 37th Annual NBTA Convention and Trade Show. Additional business-travel sections in each magazine will include content provided by NBTA. This campaign builds on the ongoing success of NBTA’s outreach efforts to business executives, which recently included advertisements in two top-tier national publications.
NBTA encourages all corporate travel professionals to pick up a copy of the April 11 issue of BusinessWeek to keep as a resource and to share with their internal stakeholders. The “NBTA’s Corporate Travel Management 2005” special advertising section from that issue can also be found online at http://www.businessweek.com/adsections.
Readers of BusinessWeek, the most widely read business magazine in the world, take more trips and have more influence over corporate travel purchasing than readers of other business magazines. Special discounts are available for first-time BusinessWeek advertisers who support these sections. Companies interested in advertising in future sections in this series can contact NBTA Senior Director of Business Development, Zane Kerby, for more information: zkerby@nbta.org or 703-236-1114.
The National Business Travel Association is the source for critical information on the business travel industry. For more than 35 years, NBTA has dedicated itself to the professional development of its members through advocacy, education and training, and networking opportunities. NBTA represents over 2,500 corporate travel managers and travel service providers, who collectively manage and direct more than $170 billion of expenditures within the business travel industry.
###