CONTACT: Caleb Tiller | 703-684-0836 ext. 38
Alexandria, VA (June 9, 2004) – A National Business Travel Association (NBTA) advertisement in the June 7, 2004, business edition of Time magazine promotes the value of managed travel and professional travel managers. The business edition of Time reaches a subscriber list of 1.8 million people who are qualified as top, middle and technical management, and other professionals. Total readership is estimated at more than 9.4 million.
“NBTA is proud to promote the value that corporate travel managers bring to their companies,” said NBTA President and CEO Carol A. Devine, CCTE. “This full-page ad appears in one of the most respected news magazines in the country in a version targeted to highly influential subscribers, allowing us to reach the right audience with this important message.”
The ad includes a banner that says “Make Connections” followed by an image of two silhouettes shaking hands in an airport location and the NBTA logo. It features a statement about the benefit of managed travel that reads in part:
“Having experienced travel management professionals manage and negotiate travel-related services allows companies to maximize the value of their travel spending, providing measurable financial benefits to the corporation.”
To see a PDF image of the add, click here.
The National Business Travel Association is the source for critical information on the business travel industry. For more than 35 years, NBTA has dedicated itself to the professional development of its members through advocacy, education and training, and networking opportunities. NBTA represents over 2,400 corporate travel managers and travel service providers, who collectively manage and direct more than $170 billion of expenditures within the business travel industry.
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